We reimagined La Val, a Rías Baixas wine, with a bold new identity in silver and black—elegant, elevated, and rooted in its Galician origin. Custom illustrations evoke the Camino de Santiago and traditional winemaking: a shell, a pilgrim, a wine cup, and clay amphorae. Two photoshoots brought the brand to life—one lifestyle, capturing moments of celebration and luxury; the other, clean and direct, showcasing the product with impact. Creative Direction: CVNE Photographer: Tom Myny // Inés Production: CVNE Location: Tactics Studio Madrid Published in: All Social Media & Elle Gourmet