EL GANSO INTERSEASON CAMPAIGN

For the Interseason Collection, we developed a creative concept rooted in the vibrant soul of 1980s Madrid. Tipos de Vuelta plays on the idea of returning in two ways: the simple return after summer—and a deeper return to oneself. Back to the roots, to truth, to authenticity and intuition. We chose iconic locations that reflect this emotional journey: a neighborhood barber shop, a legendary bar, and the timeless calm of El Retiro park. Each space evoked a sense of belonging, memory, and character—fitting settings for a brand that doesn’t follow trends, but creates its own. The campaign aimed to reconnect the public with the essence of the brand, sparking aspiration and emotion. The response was outstanding: strong engagement across social platforms and widespread media coverage proved its impact. Featuring laid-back, versatile pieces—from washed piqué polos and linen shirts to regular-fit trousers and new sneakers—this collection is designed for those who know there's always one more way to return. One more way to be yourself. Creative Direction: Myself as part of El Ganso team Photographer: Sergio López Filmmaker: Javier Ceres Stylist: El Ganso MUAH: María González Production: Myself as part of El Ganso team Location: Madrid Published in: CondeNast, Traveler Watch the campaign film: https://www.instagram.com/elgansoinsta/reel/C_in1gIMv-L/